TMTPost --  Xiaomi Corporation confirmed it maintains robust growth of electric vehicle (EV) delivery these months.

Credit：Xiaomi

The delivery of Xiaomi‘s first first EV model SU7 in July topped 10,000 units again, and the delivery in August is expected to be more than 10,000 EVs too, according to a post of the company’s auto unit on Chinese social media platform Weibo on Thursday. Xiaomi has achieve a milestone in June when its monthly delivery for the first time exceeded the 10,000-unit mark. The post Thursday reiterated Xiaomi’s forecast that the annual delivery target of 100,000 units will be met in November, a month ahead of schedule.

During his annual speech on July 19, Xiaomi founder and CEO Lei Jun said Xiaomi’s 100,000-unit delivery target of SU7 this year is expected to be met in November. It is expected that Xiaomi will open 220 retail stores for its EV business in 59 cities across China in December, Lei added. Reviewing the history of Xiaomi auto business, Lei said it is the U.S. sanctions on Xiaomi’s mobile phone business in 2021 that forced the company to decide to build cars. The chief executive said he personally led a team to visit many automakers, interviewed more than 200 industry insiders, and held four executive meetings to discuss the feasibility. In the end, his company made the decision to foray into the automotive industry.  

Xiaomi officially launched SU7 on March 28, with starting price cheaper than its major competitor: Tesla’s affordable Model 3. CEO Lei presented that day SU7 has a layered pricing since it has three variants. The standard SU7 costs RMB215,900 (US$29,872), and the Pro and Max version are priced at RMB245,900 and RMB299,000, respectively. Lei said the SU7 is RMB30,000 cheaper than Model 3, which starts at RMB245,900 in China.

Xiaomi started presales for SU7 on the day of launch and offered a hand of freebies worth of up to RMB22,000, such as Nappa leather seats and a built-in fridge, to anyone who place the order of the Standard and the Pro version by April 30. The company disclosed at Chinese social media Weibo that it received more than 10,000 preorders in just four minutes since the launch, and preorders topped 50,000 within 27 minutes. These preorders come from customers who had paid a deposit of RMB5,000 that is refundable within seven days since the order is effective.

Xiaomi disclosed at the start of July that it achieved a new milestone of delivery: the delivery of in June for the first time exceeded the 10,000-unit mark in a month. Xiaomi added the shipment in July is expected to be more than 10,000 vehicles too. Xiaomi said its work to accelerate delivery of SU7 is well on the way as the facility has initiated two-shift production in June. Starting from July 1, the delivery of SU7 series will be further accelerated, and the delivery cycle is expected to be shortened by up to 5 weeks after the order is locked in, Xiaomi said. At the same time, the company will carry out a new round of production line optimization and maintenance in the near future to prepare for further improvement of production capacity.